IvyCo is a Climate Fintech company dedicated to decarbonizing our political-economic system. IvyCo's Carbon Intensity analysis shows the connection between our everyday purchases and the ongoing climate crisis. This empowers you to "speak with your wallet", make more informed choices, and pressure companies to do better. Then you can amplify your impact by choosing to directly fund decarbonization through Smart Round Ups.
It’s free to connect IvyCo to your spending accounts and receive weekly reports on the Carbon Intensity of your purchases. If you want to do more to fight climate change, you can also set up Smart Round Ups. Smart Round Ups direct your spare change to projects taking bold action to save our planet. With IvyCo, you decide how much you contribute by setting up a monthly budget for round ups. You can also choose to fund the development of additional Climate Fintech products by making a monthly contribution to IvyCo.
When you use Smart Round Ups, IvyCo retains 4% of each transaction in order to cover the cost of setting up and processing Smart Round Ups. IvyCo only makes a meaningful profit when users make an optional monthly contribution to fund further product development. We trust our users to support IvyCo if it is truly valuable to them (and as, or if, they can afford to do so), and if they see the impact we can make in the fight against climate change.
The short answer is: we make whatever you think our products are worth.
And IvyCo will never sell your data.
Yes, but know that it will take more than an app to save the planet. If you take only one action in the fight against climate change, it shouldn't be signing up for IvyCo. The IvyCo team suggests supporting and volunteering with organizations like the Citizen's Climate Lobby, Moms Clean Air Force, or 350.org.
However, products like ours have an important role to play by providing long-term solutions to climate change.
IvyCo is designed with four purposes in mind — Our "Theory of Change" —
We recognize that these four outcomes will not be enough to meet the Paris Agreement's goal to prevent more than 1.5*C of warming, but they are the outcomes IvyCo is best suited to support. We believe every company and every individual needs to find ways to combat climate change, and this is ours.
"Changing the system, not perfecting our own lives, is the point. “Hypocrisy” is the price of admission in this battle." - Climate Activist Bill McKibben
The IvyCo team knows that our product focuses on individual purchasing decisions, and so it will not solve climate change on its own. The choices we make in our everyday spending can help us to feel better aligned with our values, but conscious consumption choices are not going to change the political and economic systems that are causing the climate crisis.
Transforming these systems will require the collective power of many individuals demanding change. IvyCo hopes to be a tool that can organize and direct individuals’ choices towards global sustainability, while also recognizing this will be a small piece in the large, complex effort to end climate change.
It’s important to remember that we all have to start somewhere, and our own spending is a demonstration of our values which can encourage others to care as well.
IvyCo hopes to be a catalyst for change that's bigger than any one of us; but it starts with you.
IvyCo is free to use to learn about your spending's Carbon Intensity. If you've activated Smart Round Ups or a Monthly Contribution, you can always turn them off by visiting the Settings page and setting the sliders to $0. You can remove bank accounts on the Connect page. If you want to fully delete your IvyCo account and delete your data from IvyCo's database, visit the bottom section of the Settings page.
Yes and Yes! IvyCo never has access to your bank account directly — we use Plaid, the leading financial data aggregator in the United States, to securely receive data from your bank accounts. One in four Americans have used Plaid to enable access to their financial data. Plaid partners with your bank to access your data, and is a trusted intermediary in the financial industry. Both IvyCo and Plaid's information security programs meet or exceed industry standards, with multiple controls in place to keep your personal information safe.
The security tools we use include data encryption, strong authentication, cloud infrastructure, robust monitoring, and security testing.
IvyCo uses an innovative partnership between Plaid and payment processor Stripe to conduct micro-transactions for Smart Round Ups from your account, *without ever sending sensitive data such as your bank account number to IvyCo*. You can read more in our Privacy Policy.
In order to get as complete a picture as possible of your spending’s Carbon Intensity levels, we recommend connecting IvyCo to all bank accounts and credit cards that you make purchases with.
IvyCo uses your data to analyze your purchases and determine your spending's Carbon Intensity. We never sell or otherwise monetize your data.
Please get in touch by emailing hello@ivyco.eco and we'll do our best to resolve the issue. Some banks in the United States may limit or block access to Open Banking apps like IvyCo and we may not be able to successfully connect to your bank at this time. The Open Banking ecosystem is constantly evolving, and we hope to have more stable access to all US banks in the future.
Yes! Check out our monthly subscription program. You can skip connecting a bank account and sign up with a credit or debit card.
Carbon Intensity is a climate impact score of your spending, calculated just for you by the IvyCo algorithm. Since Carbon Intensity is personalized, there's no right or wrong number. Just focus on keeping your Carbon Intensity steady or decreasing over time. IvyCo will keep you updated on how your spending compares to last month's baseline.
A Deep Dive into the Carbon Intensity methodology can be found on the IvyCo Blog: https://ivyco.eco/blog-post/a-deep-dive-into-ivycos-carbon-intensity
IvyCo created Carbon Intensity for a couple of reasons:
IvyCo's algorithm relies upon key data from each purchase you make:
IvyCo then finds your Carbon Intensity by taking each transaction's Category score, adding the Amount factor, and adjusting for Companies. Then, the number for each transaction in the past week (or any other time frame) is simply added together to get your total Carbon Intensity.
If a transaction's Carbon Intensity seems wrong, you can flag it for review from within your IvyCo dashboard. This helps the algorithm get smarter over time.
You can learn more about Carbon Intensity on the IvyCo Blog: https://ivyco.ec/blog-post/a-deep-dive-into-ivycos-carbon-intensity
Carbon Footprint refers to the idea that you are individually responsible for a certain amount of climate change causing Carbon Dioxide (and equivalents) being released into the atmosphere. The average American has a carbon footprint of 16.2 tonnes per year - higher than any other country in the world.
While Carbon Footprints are a useful way to think about your individual purchasing decision's impact on the planet, reducing your carbon footprint is not going to solve climate change. There's also significant reporting that the fossil fuel industry was responsible for popularizing the concept of the carbon footprint in the first place, which should lead to skepticism on its usefulness as a metric. This is why IvyCo does not attempt to be a Carbon Accounting solution that shows your impact in units of Carbon Dioxide. While applications exist to help you understand your carbon footprint, we view this carbon accounting approach as both lacking useful precision given the available data and irresponsible given the small role of individual footprints in fighting climate change.
IvyCo's goal is system change, not elimination or even reduction of your own Carbon Footprint. IvyCo's Carbon Intensity metric is tailored to your spending specifically, and is designed to highlight the highest climate impacts of your purchases. Armed with this information, you can make changes to your spending or, more likely, be aware of the places in your life that will require more changes to the overall political-economic system in order to decarbonize.
IvyCo Smart Round Ups are designed not to offset your footprint, but to contribute to decarbonization projects that will have an impact on the overall system.
IvyCo’s Carbon Intensity Reports highlight the purchases with the highest impact. By focusing on theses first, you can try to purchase alternative products or services (taking the bus instead of driving), buy high Carbon Intensity-purchases less often (taking fewer plane trips), or spend your money at companies that are leaders in addressing climate change. As IvyCo analyzes your spending, some recommendations will be sent to you.
Ultimately, however, our individual spending decisions will not successfully fight climate change. We can and should do our part to make our lives and spending more sustainable, but even more important is advocating for climate change policy, influencing companies to make their supply chains greener, and taking climate into account with decisions at every level of our economy.
Smart Round Ups work like the jar of physical coins you empty change into when you get home. Over time, the loose change adds up to a significant sum of money. IvyCo Smart Round Ups follow the same principle, but instead of a jar on your kitchen counter the spare change is automatically rounded up to make an impact in the fight against climate change.
Based on the Carbon Intensity of a purchase, IvyCo will round up the transaction to an even dollar amount - for instance, $5.34 might round up to $6.00 and the spare change ($0.66) would go towards decarbonization efforts. The IvyCo algorithm looks at the previous day's spending across all of your connected accounts, and automatically deducts the collected spare change from your connected checking account once a day.
IvyCo relies upon ACH transactions to power Smart Round Ups. ACH transactions are only allowed to be made with checking accounts, so a checking account must be connected in order to use IvyCo Smart Round Ups.
Yes! We know its important that you remain in control of your budget. You can set a Cap on the amount of Smart Round Ups IvyCo will collect for decarbonization each month. Visit the Settings page to set your Cap.
Smart Round Ups do not qualify as donations for tax purposes in the United States. The bulk of decarbonization funding goes towards Carbon Removal projects that result in Carbon Credits being purchased and retired, and this return of value prevents classification as a donation.
Smart Round Ups do not qualify as donations for tax purposes in the United States. While most of the organizations receiving funding for decarbonization projects are non-profits, that is not universally true. Additionally, if the funding results in Carbon Credits being purchased and retired that could be considered value in return for a donation.
Yes - you can add to your Impact using the The Top Off Your Impact feature. This allows you to add any dollar amount to your Impact immediately. Visit the Round Ups page to Top Off Your Contribution.
96% of the funds collected through IvyCo Smart Round Ups and Top Offs goes towards making a decarbonization impact. The IvyCo Impact is divided between Carbon Removal (66%) and Climate Activism (30%) portfolios. IvyCo's exclusive Carbon Removal program is the American Forest Foundation's Family Forest Carbon Program, which implements Improved Forest Management practices with United States rural landholders. Climate Activism funds are sent to a group of high-impact non-profits working on various decarbonization strategies including legal action and lobbying. A list of projects and the funds directed to them can be found at https://ivyco.eco/impact.
A list of projects and the funds directed to them can be found at https://ivyco.eco/impact.
We use 4% of each Smart Round Up to cover the technology fees and operating costs of IvyCo’s services. Meaningful profits are made only through users’ voluntary and direct monthly contributions to IvyCo.
IvyCo measures Impact in dollars, not in the amount of carbon or carbon dioxide (CO2) removed. Together we can change the system by looking beyond our footprints.
You can see the impact IvyCo users have made by visiting https://ivyco.app/impact.
Currently, there is a default portfolio of projects that all Smart Round Ups fund. In the future IvyCo hopes to let you have more control over which projects and organizations your Smart Round Ups fund. Additionally, IvyCo plans to create a group of dedicated users to guide the long-term evolution of our funding efforts — if you're interested in joining this group, get in touch at hello@ivyco.eco.
Get in touch with us at hello@ivyco.eco — we'll gladly provide additional documentation showing how the funds are being distributed. We're also working on making this documentation publicly accessible and auditable.
66% of IvyCo Impact funds are provided to the American Forest Foundation's Family Forest Carbon Program to unlock the potential of the second largest natural climate solution in the United States. Every $11 helps protect one acre of family forest land through this program.
The Family Forest Carbon Program pays family forest landowners owning 20 - 1,000 acres of forestland to implement climate-smart forestry practices that are not common in that region, for a 10 or 20 year time period. The program also provides landowners with professional expertise and guidance, to help them transition to sustainable forest management long-term. The result is increased carbon sequestration and storage, as well as improved wildlife habitat and forest health. The program generates Carbon Credits, verified by leading carbon registry Verra, which are retired on behalf of IvyCo users.
You can learn more about IvyCo's partnership with the American Forest Foundation in this blog post.
Forest based climate solutions generally break down into three categories: Afforestation or Re-forestation (broadly, tree planting), preventing de-forestation (which takes many forms, including conservation districts), and Improved Forest Management (changing management practices of existing forests). Given there is already significant energy around afforestation, or tree planting, approaches, IvyCo has decided to focus on a different area of impact - specifically, that of protecting existing forests. One study from The Nature Conservancy shows that implementing Improved Forest Management practices has the potential to be the second largest Natural Climate Solution in the United States.
IvyCo is collaborating with the American Forest Foundation's Family Forest Carbon program, which will receive 66% of IvyCo Impact funds. The Family Forest Carbon Program helps family landowners implement Improved Forest Management practices on their land across the United States. You can learn more about the specific practices being deployed here: https://www.familyforestcarbon.org/the-practices
IvyCo seeks out leading activism groups focused on driving policy change and ensuring environmental justice. The groups we fund are generally accepted by the climate change community as leaders in the fight to create political and economic change at the system level.
Get in touch with us by emailing hello@ivyco.eco to suggest more Climate Advocacy organizations to fund with Smart Round Ups.
Yes, if projects are successful then carbon offsets or verified carbon units will eventually be generated and retired as a result of funds contributed for Carbon Removal. These offsets and credits are not the goal of our funding, however. Since IvyCo funds early-stage carbon removal projects and projects where the benefit goes beyond carbon credits, the timeline for recognizing a carbon credit is longer than buying credits on the open market. Learn more about the specific projects and their potential for generating carbon credits at https://ivyco.eco/impact.
Instead of connecting your bank account, sign up with your credit or debit card to jumpstart your climate action. Every month you’ll contribute to a portfolio of environmental non-profits working to protect American family forests, advocate for climate policy, fund conservation efforts, and fight for indigenous rights. You can cancel your subscription at any time. 90% of your contribution goes directly to the organizations working to make a climate impact, and the rest is used to support IvyCo’s work to engage even more people in climate action.
Yes! You can set the amount you want to contribute each month, starting at $3 per month, and change the amount at any time.
Each month, we’ll send you a report with details of where your money is having an impact. You can sign in to your dashboard any time too.
Your contribution will renew each month on the same day you sign up. You can view, manage and cancel your subscription anytime under the settings in your dashboard.
